David is principal of Baron Strategic Services, which he established in 1989.
David has worked with most farm input suppliers, on everything from product marketing and business planning to mergers, acquisitions and divestments, plus distribution strategies.
He graduated in veterinary science from Melbourne University and spent several years in practice before moving to industry, first in a technical role and then marketing and management. He worked for Wellcome, Coopers and MSD Agvet (now Merial).
In addition to his veterinary degree he has an MBA and a degree in law.
David became well known in the rural merchandise industry because of his sometimes controversial column in Rural Business magazine that he wrote for 20 years. During that time he chronicled many changes in the industry.
He now writes commentary on agribusiness subjects for the online magazine Business Spectator.
Michael joined Baron Strategic Services in 2012 and now works as a contractor to the company. He is responsible for the company's database activities, including the animal health industry pooled sales audits.
He has a degree in Music Education and was a secondary teacher, including head teacher, for 20 years.
After many years teaching computing and developing database solutions for schools, in 2005 he established his own business as a database and software developer.
He has strong skills in database systems, with particular expertise in MS SQL Server.
Amanda joined Baron Strategic Services in 2003.
She is responsible for helping to keep the company's databases up to date.
Prior to joining the company she designed and sold built-in furniture. She has also sold real estate and is qualified as a primary school teacher.